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Trademarks, brands, and competitiveness.

Trademarks, brands, and competitiveness. - 1st Ed. - New York : Routledge, 2010. - 248p. ; 00 cm.

ISBN: 9780415776936

Subjects--Topical Terms:
MANAGEMENT.
TRADEMARKS, BRANDS, AND COMPETITIVENESS, LOPES, TERESA DA AND DUGUID, PAUL.

Dewey Class. No.: 658.827 / TRA

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Trademarks, brands, and competitiveness.

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