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Service marketing /

Zeithaml, V A and Others.

Service marketing / By V A and Others Zeithaml. - 1st Ed. - New Delhi : TatMcGraw Hill, 2011. - 763p. ; 00 cm.

Subjects--Topical Terms:
MANAGEMENT.
RETAIL, SERVICE MARKETING.

Dewey Class. No.: 658.8 / ZEI

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Service marketing /

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