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Consumer behavior : Buying, having, and being /

Solomon, Michael R.

Consumer behavior : Buying, having, and being / By Michael R Solomon, Rosemary Polegato and Judith Lynne Zaichkowsky. - 13. - Noida : Pearson, 2020. - 716p. ; 00 cm.

ISBN: 9789389552430

Subjects--Topical Terms:
Management.

Dewey Class. No.: 658.8342 / SOL

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Consumer behavior : Buying, having, and being /

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