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Market-based managment fifth edition : Strategies for growing customer value and profitability /

Best, Roger J.

Market-based managment fifth edition : Strategies for growing customer value and profitability / By Roger J. Best. - 1st Ed. - New Delhi : PHI, 2009. - 515p. ; 00 cm.

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.8 / BES

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Market-based managment fifth edition : Strategies for growing customer value and profitability /

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