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Marketing management for nonprofit organizations /

Sargeant, Adrian.

Marketing management for nonprofit organizations / By Adrian Sargeant. - 3rd Ed. - New Delhi : Oxford University Press, 2013. - 498p. ; 00 cm.

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.048 / SAR

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Marketing management for nonprofit organizations /

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