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Relationship marketing concepts,theories and cases /

Biswas supriya.

Relationship marketing concepts,theories and cases / By Biswas supriya. - 1st Ed. - New Delhi : PHI, 2011. - 406p. ; 00 cm.

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.812 / BIS

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Relationship marketing concepts,theories and cases /

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