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Essentials of marketing research : putting research into practice /

Clow, Kenneth E.

Essentials of marketing research : putting research into practice / By Kenneth E Clow, Karen E James. - 1st Ed. - Thousand Oaks, Calif. : Sage, ©, 2014. - 496p. ; 00 cm.

ISBN: 9781412991308

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.83 / CLO

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Essentials of marketing research : putting research into practice /

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