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Social marketing : Changing behaviors for good /

Lee, Nancy R.

Social marketing : Changing behaviors for good / By Nancy R Lee, Philip Kotler. - 5th. - Los Angeles : Sage, 2013. - 567 p. ; 00 cm.

ISBN: 9781452292144

Subjects--Topical Terms:
SOCIAL INTRACTION-GROUPS, SOCIAL SCIENCE.

Dewey Class. No.: 658.8 / LEE

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Social marketing : Changing behaviors for good /

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