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Customer relationship management : Concepts and cases /

Rai, Alok Kumar.

Customer relationship management : Concepts and cases / By Alok Kumar Rai. - 2nd. - New Delhi : PHI Learning Private Limited, 2013. - 501p. ; 00 cm.

ISBN: 9788120346956

Subjects--Topical Terms:
MANAGEMENT.

Dewey Class. No.: 658 / RAI

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Customer relationship management : Concepts and cases /

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