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Customer Relationship Management : Concept and technologies /

Buttle, Francis.

Customer Relationship Management : Concept and technologies / By Francis Buttle, Stan Maklan. - 4th ed. - London : Routledge, 2021. - 444p. ; 00 cm.

Subjects--Topical Terms:
B Voc Retail and Logistic Management.

Dewey Class. No.: 658.8 / BUT

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Customer Relationship Management : Concept and technologies /

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