Market-driven management, Strategic and operational marketing /
Lambin, Jean-Jacques.
Market-driven management, Strategic and operational marketing / By Jean-Jacques Lambin, Isabelle Schuiling. - 3rd ed. - New York : Palgrave Macmillan, 2007. - 590p. ; 00 cm.
9780230276024
MANAGEMENT.
MARKET-DRIVEN MANAGEMENT: STRATEGIC AND OPERATIONAL MARKETING.
658.802 / LAM
Market-driven management, Strategic and operational marketing / By Jean-Jacques Lambin, Isabelle Schuiling. - 3rd ed. - New York : Palgrave Macmillan, 2007. - 590p. ; 00 cm.
9780230276024
MANAGEMENT.
MARKET-DRIVEN MANAGEMENT: STRATEGIC AND OPERATIONAL MARKETING.
658.802 / LAM