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Marketing management : A value-creation process /

Jolibert, Alain and [et al].

Marketing management : A value-creation process / By Alain and [et al] Jolibert. - 1st Ed. - New York : Palgrave Macmillan, 2007. - 441p. ; 00 cm.

ISBN: 9780230240957

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.8 / JOL

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Marketing management : A value-creation process /

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