Social marketing, Influencing behaviours of good /
Lee, Nancy R.
Social marketing, Influencing behaviours of good / By Nancy R Lee, Philip Kotler. - 1st Ed. - Los Angeles : SAGE PUBLICATION, 2011. - 503p. ; 00 cm.
9788132110200
MANAGEMENT.
SOCIAL MARKETING: INFLUENCING BEHAVIOURS OF GOOD.
658.4 / LEE
Social marketing, Influencing behaviours of good / By Nancy R Lee, Philip Kotler. - 1st Ed. - Los Angeles : SAGE PUBLICATION, 2011. - 503p. ; 00 cm.
9788132110200
MANAGEMENT.
SOCIAL MARKETING: INFLUENCING BEHAVIOURS OF GOOD.
658.4 / LEE