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Marketing moves : A new approach to profits, growth, and renewal /

Kotler, Philip.

Marketing moves : A new approach to profits, growth, and renewal / By Philip Kotler, D Jain and Suvit Maesincee. - 1st Ed. - Cambridge : Harvard University Press, 2002. - 193p. ; 00 cm.

ISBN: 9781578516001

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.8 / KOT

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Marketing moves : A new approach to profits, growth, and renewal /

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