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Customer relationship management : Concept, strategy and tools /

Kumar, V.

Customer relationship management : Concept, strategy and tools / By V Kumar, Werner Reinartz. - 1st Ed. - New York : Springer, 2012. - 378p. ; 00 cm.

ISBN: 9783642201097

Subjects--Topical Terms:
MANAGEMENT.

Dewey Class. No.: 658.812 / KUM

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Customer relationship management : Concept, strategy and tools /

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