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Brand society : How brands transform management and lifestyle /

Kornberger, Martin.

Brand society : How brands transform management and lifestyle / By Martin Kornberger. - 1st Ed. - London : Cambridge University Press, 2010. - 300p. ; 00 cm.

ISBN: 9781107674875

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.27 / KOR

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Brand society : How brands transform management and lifestyle /

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