Services marketing : people technology strategy /
Wirtz, Jochen.
Services marketing : people technology strategy / By Jochen Wirtz, Christopher Lovelock. - 8th ed. - Chennai : Word scientific, 2016. - 783p. ; 00 cm.
9781944659004
gernal managment.
658.8 / WIR
Services marketing : people technology strategy / By Jochen Wirtz, Christopher Lovelock. - 8th ed. - Chennai : Word scientific, 2016. - 783p. ; 00 cm.
9781944659004
gernal managment.
658.8 / WIR