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Marketing services : competing through quality. /

Berry, Leonard L.

Marketing services : competing through quality. / By Leonard L Berry. - 1st Ed. - New York : Free Press, 2004, 2004. - 212p. ; 00 cm.

ISBN: 9780743267410

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.8 / BER

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Marketing services : competing through quality. /

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