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Cases in advertising management /

Kelley, Larry D.

Cases in advertising management / By Larry D Kelley, Donald W Jugenheimer. - 1st Ed. - New Delhi : Segment books, 2010. - 120p. ; 00 cm.

ISBN: 9788190210072

Subjects--Topical Terms:
MANAGEMENT.
ADVERTISING MANAGEMENT.

Dewey Class. No.: 659.1 / KEL

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Cases in advertising management /

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