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Tata : The evaluation of a corporate brand /

Witzel, Morgen.

Tata : The evaluation of a corporate brand / By Morgen Witzel. - 1st Ed. - New Delhi : Penguin Books, 2010. - 222p. ; 00 cm.

ISBN: 9780670084067

Subjects--Topical Terms:
MANAGEMENT.
EVOLUTION-CORPORATE BRAND, TATA.

Dewey Class. No.: 659.2 / WIT

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Tata : The evaluation of a corporate brand /

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