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Kellogg on marketing : The marketing faculty of the Kellogg School of Management.

Kellogg on marketing : The marketing faculty of the Kellogg School of Management. - 2nd. - Hoboken : John Wiley, 2010. - 426p. ; 00 cm.

ISBN: 9780470580141

Subjects--Topical Terms:
MANAGEMENT.
KELLOGG - MARKETING, TYBOUT, ALICE M, CALDER, BOBBY J., KELLOGG SCHOOL OF MANAGEMENT.

Dewey Class. No.: 658.8 / REL

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Kellogg on marketing : The marketing faculty of the Kellogg School of Management.

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