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Customer relationship management : Integrating marketing strategy and information technology /

Zikmund, William G.

Customer relationship management : Integrating marketing strategy and information technology / By William G. Zikmund, Raymond Mcleod and Faye W. Gilbert. - 1st Ed. - New delhi : Wiley IndiPvt. Ltd., 2010. - 179p. ; 00 cm.

ISBN: 9788126528059

Subjects--Topical Terms:
MANAGEMENT.
CUSTOMER RELATIONSHIP MANAGEMENT, INTEGRATING MARKETING STRATEGY -INFORMATION TECHNOLOGY.

Dewey Class. No.: 658.84 / ZIK

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Customer relationship management : Integrating marketing strategy and information technology /

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