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Advertising and promotion an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion an integrated marketing communications perspective / By George E Belch. - 1st Ed. - New Yourk : Mc Graw Hill, 2010. - 1075p. ; 00 cm.

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 659.1 / BEL

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Advertising and promotion an integrated marketing communications perspective /

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