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CRM the foundation of contemporary marketing strategy /

Baran, Roger J.

CRM the foundation of contemporary marketing strategy / By Roger J. Baran. - 1st Ed. - New Delhi : Routledge, 2013. - 393p. ; 00 cm.

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.8 / BAR

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CRM the foundation of contemporary marketing strategy /

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