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Marketing methods to improve company strategy : Applied tools and frameworks to improve a companys competitiveness using a network approach /

Neves, Marcos Fava.

Marketing methods to improve company strategy : Applied tools and frameworks to improve a companys competitiveness using a network approach / By Marcos Fava Neves, Luciano Thomé e Castro and Matheus Alberto Cônsoli. - 1st Ed. - New York : Routledge, 2009. - 127p. ; 00 cm.

ISBN: 9780415873758

Subjects--Topical Terms:
MANAGEMENT.
MARKETING METHODS-OMPANY STRATEGY.

Dewey Class. No.: 658.802 / MAR

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Marketing methods to improve company strategy : Applied tools and frameworks to improve a companys competitiveness using a network approach /

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