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Strategic marketing : An introduction /

Proctor, Tony.

Strategic marketing : An introduction / By Tony Proctor. - 1st Ed. - New York : Routledge, 2008. - 335p. ; 00 cm.

ISBN: 9780415458177

Subjects--Topical Terms:
MANAGEMENT.
STRATEGIC MARKETING.

Dewey Class. No.: 658.802 / PRO

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Strategic marketing : An introduction /

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