brand management principles and practices / (Record no. 13156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 50916 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUHLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230524144925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140912s2012 ii d 000 u eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUHLIB |
| Transcribing agency | CUHLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Kirti. |
| 245 ## - TITLE STATEMENT | |
| Title | brand management principles and practices / |
| Statement of responsibility, etc. | By Kirti Dutta. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455p. ; |
| Dimensions | 00 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RETAIL. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 13092 |
| b | 20140912000000.0 |
| 902 ## - Call No. | |
| a | 658.827 |
| b | DUT |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2014 | 658.827 DUT | 13092 | 24/05/2023 | 24/05/2023 | Books |
