Creative strategy in advertising. / (Record no. 17345)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 52862 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUHLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230524145151.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150423s2013 xxk d 000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285080277 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUHLIB |
| Transcribing agency | CUHLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | DRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bonnie L Drewniany. |
| 245 ## - TITLE STATEMENT | |
| Title | Creative strategy in advertising. / |
| Statement of responsibility, etc. | By Bonnie L Drewniany, A Jerome Jewler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, Calif. : |
| Name of publisher, distributor, etc. | Wadsworth, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 314p. ; |
| Dimensions | 00 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | A Jerome Jewler, |
| Relator term | Jt.Author. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.worldcat.org/oclc/811730770">http://www.worldcat.org/oclc/811730770</a> |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 16920 |
| b | 20150423000000.0 |
| 902 ## - Call No. | |
| a | 659 |
| b | DRE |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P.D.U. Central Library | P.D.U. Central Library | 23/04/2015 | Segment Book Distributors | 7964.67 | 659 DRE | 16920 | 24/05/2023 | 24/05/2023 | Books |
