Advertising and IMC : (Record no. 19864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 54701 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUHLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230524145332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151231s2015 xxk d 000 u eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUHLIB |
| Transcribing agency | CUHLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC : |
| Remainder of title | Principles and Practice / |
| Statement of responsibility, etc. | By Sandra Moriarty, Nancy Mitchell and William Wells. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Essex : |
| Name of publisher, distributor, etc. | Pearson Education Limited, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669p. ; |
| Dimensions | 00 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management and public relations. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy, |
| Relator term | Jt.Author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William, |
| Relator term | Jt.Author. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 19990 |
| b | 20151231000000.0 |
| 902 ## - Call No. | |
| a | 659.1 |
| b | ADV |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P.D.U. Central Library | P.D.U. Central Library | 31/12/2015 | 1 | 659.1 ADV | 19990 | 24/04/2024 | 24/04/2024 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 31/12/2015 | 659.1 ADV | 19991 | 24/05/2023 | 24/05/2023 | Books | ||||||||
| P.D.U. Central Library | P.D.U. Central Library | 31/12/2015 | 1 | 659.1 ADV | 19992 | 10/04/2024 | 10/04/2024 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 31/12/2015 | 659.1 ADV | 19993 | 24/05/2023 | 24/05/2023 | Books | ||||||||
| P.D.U. Central Library | P.D.U. Central Library | 30/12/2015 | 659.1 MOR | 21266 | 24/05/2023 | 24/05/2023 | Books | NR Books Distributors | 114.99 | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 30/12/2015 | 659.1 MOR | 21267 | 24/05/2023 | 24/05/2023 | Books | NR Books Distributors | 114.99 | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 30/12/2015 | 1 | 659.1 MOR | 21268 | 10/04/2024 | 10/04/2024 | 24/05/2023 | Books | NR Books Distributors | 114.99 | ||||
| P.D.U. Central Library | P.D.U. Central Library | 30/12/2015 | 1 | 659.1 MOR | 21269 | 10/04/2024 | 10/04/2024 | 24/05/2023 | Books | NR Books Distributors | 114.99 | ||||
| P.D.U. Central Library | P.D.U. Central Library | 30/12/2015 | 1 | 659.1 MOR | 21270 | 24/04/2024 | 22/04/2024 | 24/05/2023 | Books | NR Books Distributors | 114.99 |
