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Advertising management / By Durga Das Basu, Richard A Musgrave and Aaker David A.

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Material type: Text

TextPublication details: New Delhi : PHI, 2006.Edition: 1st EdDescription: 754p. ; 00 cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	P.D.U. Central Library	P.D.U. Central Library	659.1 BAT (Browse shelf(Opens below))	Available		0160

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Previous	659.1 ADV Advertising and IMC : Principles and Practice /	659.1 ADV Advertising and IMC : Principles and Practice /	659.1 ADV Advertising and IMC : Principles and Practice /	659.1 BAT Advertising management /	659.1 BEL Advertising and promotion an integrated marketing communications perspective /	659.1 BEL Advertising and promotion an integrated marketing communications perspective /	659.1 BEL Advertising and promotion an integrated marketing communications perspective /	Next