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Interactive services marketing / By Raymond P Fisk.

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Material type: Text

TextPublication details: Boston : Houghton Mifflin Company, 2008.Edition: 3rdDescription: 276p. ; 00 cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	P.D.U. Central Library	P.D.U. Central Library	658.8 INT (Browse shelf(Opens below))	Available		10022

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Previous	658.8 HEL Reputation Management.	658.8 HIL Marketing strategy : the thinking involved /	658.8 IND Industrial Marketing /	658.8 INT Interactive services marketing /	658.8 JAI Modern marketing of services : Principles and Techniques /	658.8 JOL Marketing management : A value-creation process /	658.8 KAD Guerrilla Marketing Research /	Next