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Qualitative consumer&marketing research / By russell Belk, eileen Fischer and robert v. kozinets.
Material type:
TextPublication details: New Delhi : Sage Publication, 2013.Edition: 1st EdDescription: 234p. ; 00 cmISBN: - 9780857027672
- 658.83 BEL
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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P.D.U. Central Library | P.D.U. Central Library | 658.83 BEL (Browse shelf(Opens below)) | Available | 11063 |
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| 658.827 KEL Strategic brand managment / | 658.827 TRA Trademarks, brands, and competitiveness. | 658.83 Handbook of marketing scales : multi-item measures for marketing and consumer Behavior research / | 658.83 BEL Qualitative consumer&marketing research / | 658.83 BUR Marketing research / | 658.83 BUR Marketing research / | 658.83 BUR Marketing research / |
