Trademarks, brands, and competitiveness. 

 - 1st Ed. 
 - New York :  Routledge,  2010. 
 - 248p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780415776936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>TRADEMARKS, BRANDS, AND COMPETITIVENESS, LOPES, TERESA DA AND DUGUID, PAUL.
<br/><br/><label>Dewey Class. No.: </label>658.827  / TRA