TY  - BOOK
AU  - Lopes, Teresa da & Duguid, Paul,
TI  - Trademarks, brands, and competitiveness
SN  - 9780415776936
U1  - 658.827 
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - MANAGEMENT
KW  - TRADEMARKS, BRANDS, AND COMPETITIVENESS, LOPES, TERESA DA AND DUGUID, PAUL
ER  -