TY  - BOOK
AU  - Bijapurkar, Rama.
TI  - Cutomer in the boardroom?: crafting customer based business strategy 
SN  - 9788132106357
U1  - 658.4012 
PY  - 2012///
CY  - New Delhi
PB  - SAGE PUBLICATION
KW  - MANAGEMENT
KW  - CUTOMER IN THE BOARDROOM, CRAFTING CUSTOMER BASED BUSINESS STRATEGY
ER  -