Zeithaml, V A and Others. <br/><br/>
Service marketing / 
By V A and Others Zeithaml. 
 - 1st Ed. 
 - New Delhi :  TatMcGraw Hill,  2011. 
 - 763p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL, SERVICE MARKETING.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI