Balasubramanian, Shyam. <br/><br/>
The business of cricket , The story of sports marketing in India / 
By Shyam Balasubramanian, Vijay Santhanam. 
 - 1st Ed. 
 - London :  Collins Business,  2011. 
 - 193p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9789350290798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS.<br/>CRICKET --ECONOMIC ASPECTS --INDIA. 	MARKETING --INDIA.
<br/><br/><label>Dewey Class. No.: </label>338.1  / BAL