TY  - BOOK
AU  - Balasubramanian, Shyam.
AU  - Santhanam, Vijay,
TI  - The business of cricket , The story of sports marketing in India
SN  - 9789350290798
U1  - 338.1 
PY  - 2011///
CY  - London
PB  - Collins Business
KW  - ECONOMICS
KW  - CRICKET --ECONOMIC ASPECTS --INDIA. 	MARKETING --INDIA
ER  -