Belch, George E. <br/><br/>
Advertising and promotion an integrated marketing communications perrspective / 
By George E Belch, Michael A Belch and Keyoor Purani. 
 - 9th ed. 
 - Chenaai :  Mc Graw Hill,  2015. 
 - 1016p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.2  / BEL