TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A,
AU  - Purani, Keyoor,
TI  - Advertising and promotion an integrated marketing communications perrspective
SN  - 9781259026850
U1  - 658.2 
PY  - 2015///
CY  - Chenaai
PB  - Mc Graw Hill
KW  - MANAGEMENT
KW  - RETAIL
ER  -