Malhotra, Naresh K. Marketing research : An applied orientation / By Naresh K Malhotra, Satyabhushan Dash. - 7th. - Noida : Pearson, 2020. - 955p. ; 00 cm. ISBN: 9789332555693 Subjects--Topical Terms: MANAGEMENT. Dewey Class. No.: 658.83 / MAL