Keller, Kevin Lane,. Strategic brand management : Building, measuring, and managing brand equity / By Kevin Lane Keller, Ambi M G Parameswaran and Isaac Jacob. - 4 ed. - Noida : Pearson, 2019. - 586p. ; 00 cm. ISBN: 9789332542204 Subjects--Topical Terms: MANAGEMENT. Dewey Class. No.: 658.827 / KEL