TY  - BOOK
AU  - Keller, Kevin Lane,.
AU  - Parameswaran, Ambi M G,
AU  - Jacob, Isaac,
TI  - Strategic brand management: Building, measuring, and managing brand equity 
SN  - 9789332542204
U1  - 658.827 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - MANAGEMENT
ER  -