Kotler, Philip. <br/><br/>
Marketing management / 
By Philip Kotler, K L Keller. 
 - 15th ed. 
 - Noida :  Pearson,  2016. 
 - 756p.v.<>. ;  00 cm. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT