TY  - BOOK
AU  - Gupta, Prachi.
AU  - Aggarwal, Ashita,
AU  - Majra, H ; Jacob, I ; Jain, V ; Krishna, G R ; Narang, R ; Venkatesh, S ; Paul, S and Goswami, S,
TI  - Marketing management: Indian cases 
U1  - 658.8 
PY  - 2016///
CY  - Noida
PB  - Pearson
KW  - MANAGEMENT
ER  -