Kotler, Philip. <br/><br/>
Principles of marketing / 
By Philip Kotler, Gary Armstrong and Prafulla Agnihotri. 
 - 17th. 
 - Noida :  Pearson IndiEducation Services Pvt Ltd,  2018. 
 - 699p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.
<br/><br/><label>Dewey Class. No.: </label>658  / KOT