TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph,
AU  - Kumar, S Ramesh,
TI  - Consumer behavior
SN  - 9789353069834
U1  - 658.8342 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - Management
ER  -