TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo;,
AU  - Gremler, Dwayne D ; Zeithaml, Valarie A,
TI  - Services marketing: Integrating customer focus across the firm 
SN  - 9789353160777
U1  - 658.8 
PY  - 2019///
CY  - New Delhi
PB  - McGraw Hill
KW  - Management
ER  -