Best, Roger J. <br/><br/>
Market-based managment fifth edition :  Strategies for growing customer value and profitability / 
By Roger J. Best. 
 - 1st Ed. 
 - New Delhi :  PHI,  2009. 
 - 515p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BES