Baines, Paul. <br/><br/>
Essentials of marketing / 
By Paul Baines. 
 - 1st Ed. 
 - New Delhi :  Oxford University,  2013. 
 - 413p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.8	  / BAI